Privacy Policy
PRIVACY POLICY
Effective Date: January 1, 2025
SJ LaFleur Automotive Inc. (“Company”, “we”, “us”, or “our”) operates the website AutoWarrantyExperts.ca. This Privacy Policy describes how we collect, use, disclose, safeguard, and retain personal information in connection with our vehicle warranty services, website operations, communications, and related business activities, in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
By accessing or using AutoWarrantyExperts.ca, submitting information through our website, or requesting warranty information or coverage options, you acknowledge that you have read, understood, and consent to the practices described in this Privacy Policy.
IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA
SJ LaFleur Automotive Inc. DOES NOT share customer opt-in information, including phone numbers and consent records, with affiliates or third parties for marketing, promotional, or unrelated purposes. All text messaging originator opt-in data is kept strictly confidential.
INFORMATION WE COLLECT
We may collect personal information that you voluntarily provide when submitting a warranty inquiry, quote request, contact form, or communicating with us, including but not limited to:
Personal Information
Full name
Residential and mailing address
Telephone number
Email address
Vehicle information (VIN, make, model, mileage, year)
Payment information (if applicable)
Warranty coverage preferences
Communication preferences
Opt-in records and timestamps for SMS, email, and other communication channels
Non-Personal and Technical Information
We may automatically collect:
IP address
Browser type
Device information
Operating system
Geographic location
Website usage data
Referral source
Cookies and tracking technologies
Customer Communication Records
We may retain:
Service inquiries
Quote requests
Customer support communications
Feedback and reviews
Warranty application history
Coverage selections and provider responses
PURPOSE OF COLLECTION
We collect, use, and disclose personal information for purposes including:
Verifying identity and preventing fraud
Assessing eligibility for warranty products or coverage
Providing vehicle warranty quotes and recommendations
Matching customers with suitable warranty programs
Other automotive-related purposes, including but not limited to facilitating the purchase or sale of a vehicle, evaluating vehicle ownership opportunities, and providing information regarding vehicle financing options and related automotive services
Processing payments and transactions
Communicating regarding coverage options, approvals, claims, or renewals
Providing customer support
Improving website functionality and user experience
Conducting analytics and performance monitoring
Maintaining records of communication preferences and consent
Complying with legal, regulatory, audit, and contractual obligations
We limit the collection of information to what is reasonably necessary for these purposes.
CONSENT
By submitting information through AutoWarrantyExperts.ca, you provide informed consent to the collection, use, disclosure, and retention of your personal information as described in this Privacy Policy.
Where required by law, express consent will be obtained.
You may withdraw your consent at any time, subject to legal, regulatory, or contractual restrictions. Withdrawal of consent may limit our ability to provide warranty services or maintain existing arrangements.
WARRANTY AUTHORIZATION & VEHICLE INFORMATION CONSENT
By submitting a warranty request or application through AutoWarrantyExperts.ca, you:
Confirm that all information provided is accurate and complete;
Authorize the verification of vehicle information where necessary; and
Consent to the exchange of information with warranty providers, administrators, and service partners as permitted by law.
This authorization may apply to:
Initial warranty processing
Coverage approvals
Renewals
Claims support
Customer service follow-ups
SMS MESSAGING & COMPLIANCE
Text Message Program Terms & Conditions
By opting into our SMS messaging services, you agree to receive text messages related to our services, including:
Warranty quote updates
Coverage status notifications
Appointment reminders
Customer support communications
Important account or service updates
Opt-In & Consent
Messages are only sent after explicit consent is received
We maintain timestamped records of opt-in actions
We comply with applicable laws including CASL and other relevant regulations
Opt-Out Instructions
You may opt out at any time by replying:
“STOP” to cancel SMS communications
After opting out:
You will receive a final confirmation message
No further messages will be sent unless you re-subscribe
Opt-out requests are processed promptly
Message Frequency
Message frequency varies depending on:
Your warranty inquiry status
Service activity
Customer support interactions
HELP & Support
Reply “HELP” for assistance or contact us through AutoWarrantyExperts.ca.
Carrier Disclaimer
Standard message and data rates may apply
Carriers are not responsible for delayed or undelivered messages
SMS Data Protection
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors solely supporting operational services (such as messaging providers or customer service platforms) is permitted. All other use cases exclude text messaging originator opt-in data and consent information.
USE AND DISCLOSURE OF PERSONAL INFORMATION
To facilitate warranty services and related offerings, we may disclose personal information to:
Warranty providers
Claims administrators
Dealership partners
Vehicle service providers
Payment processors
Identity verification providers
Customer support platforms
Regulatory authorities
Legal or law enforcement agencies where required by law
You acknowledge that your inquiry may be submitted to multiple warranty providers in an effort to secure suitable coverage options or alternative offers.
Customer information may be accessed by authorized employees, independent contractors, agents, and third-party service providers who require access to perform services on behalf of SJ LaFleur Automotive Inc. and who are subject to contractual confidentiality and security obligations.
We do not sell or rent your personal information.
All service providers are contractually obligated to maintain confidentiality and appropriate security safeguards.
COMMUNICATION CONSENT
You consent to receiving communications from SJ LaFleur Automotive Inc., affiliated partners, dealerships, and warranty providers through:
Telephone
Email
SMS/text messaging
Other lawful communication methods
Communications may relate to:
Warranty inquiries
Coverage approvals or denials
Alternative warranty opportunities
Related products or services
Promotional offers where permitted by law
You acknowledge that:
Certain communications may contain marketing content;
We and/or our partners may receive referral or placement compensation related to warranty arrangements.
You may opt out of marketing communications at any time in accordance with applicable law.
COOKIES & TRACKING TECHNOLOGIES
We use cookies, pixels, analytics tools, and similar technologies to:
Analyze website traffic
Understand user behavior
Remember preferences
Improve website performance
Support remarketing and advertising campaigns
Enhance user experience
You may disable cookies through your browser settings; however, some website functionality may be affected.
ANALYTICS & THIRD-PARTY TOOLS
We may use third-party analytics and marketing tools, including Google Analytics, to better understand website usage and improve services.
These providers may collect information according to their own privacy policies.
For more information regarding Google’s data practices, visit:
https://www.google.com/policies/privacy/partners/
DATA SECURITY
We maintain administrative, technical, and physical safeguards appropriate to the sensitivity of the information, including:
Encryption of sensitive information
Secure servers and storage systems
Access controls and authentication procedures
Employee privacy and security training
Security monitoring and updates
Backup and disaster recovery procedures
Breach response protocols
While we use commercially reasonable safeguards, no system or transmission method is completely secure, and we cannot guarantee absolute security.
RETENTION OF INFORMATION
We retain personal information only for as long as necessary to:
Fulfill the purposes described in this Policy;
Meet legal and regulatory obligations;
Satisfy audit, accounting, and compliance requirements;
Resolve disputes and enforce agreements.
YOUR RIGHTS & CHOICES
Subject to applicable law, you may:
Request access to your personal information
Request corrections to inaccurate information
Request deletion where legally permitted
Withdraw consent for future communications
Opt out of marketing emails by using the unsubscribe link
Opt out of SMS communications by replying “STOP”
Request information regarding our handling of your data
File a complaint with a privacy regulator
We will respond to requests in accordance with applicable privacy legislation.
THIRD-PARTY WEBSITES
AutoWarrantyExperts.ca may contain links to third-party websites or services. We are not responsible for the privacy, security, or content practices of those third parties. Use of third-party websites is at your own risk.
INTELLECTUAL PROPERTY
All content on AutoWarrantyExperts.ca, including text, graphics, logos, branding, and website materials, is owned by or licensed to SJ LaFleur Automotive Inc. and protected under applicable intellectual property laws.
Unauthorized use, reproduction, or distribution is prohibited.
DISCLAIMER
AutoWarrantyExperts.ca and all materials are provided on an “as is” and “as available” basis without warranties of any kind, express or implied, including warranties of merchantability or fitness for a particular purpose.
We do not guarantee:
Uninterrupted website availability
Error-free operation
Warranty approval
Specific coverage terms or offers
LIMITATION OF LIABILITY
To the fullest extent permitted by law, SJ LaFleur Automotive Inc., its affiliates, warranty providers, partners, employees, contractors, and service providers shall not be liable for any direct, indirect, incidental, special, or consequential damages arising from:
Use of or inability to use the website;
Warranty decisions made by providers;
Errors, interruptions, or delays in processing;
Unauthorized access to data;
Technical failures or outages.
The total aggregate liability of SJ LaFleur Automotive Inc. arising out of or relating to this Privacy Policy, the Website, or Services shall not exceed the greater of one hundred Canadian dollars ($100 CAD) or the amount paid by the user to SJ LaFleur Automotive Inc. for the applicable services during the preceding twelve (12) months.
INDEMNIFICATION
You agree to indemnify and hold harmless SJ LaFleur Automotive Inc., its affiliates, partners, warranty providers, employees, and service providers from any claims, damages, liabilities, losses, or expenses arising from:
Your use of AutoWarrantyExperts.ca;
Your breach of this Privacy Policy;
Your violation of applicable laws or third-party rights.
GOVERNING LAW
This Privacy Policy shall be governed by and interpreted in accordance with the laws of the Province of Ontario and the applicable federal laws of Canada.
You agree to submit to the exclusive jurisdiction of the courts of Ontario.
CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify or update this Privacy Policy at any time. Changes become effective immediately upon posting to AutoWarrantyExperts.ca.
Your continued use of the website following changes constitutes acceptance of the revised Privacy Policy.
CONTACT INFORMATION
If you have any questions regarding this Privacy Policy or your personal information, please contact:
SJ LaFleur Automotive Inc.
Email: Sean@autowarrantyexperts.ca
Website: https://AutoWarrantyExperts.ca
By using AutoWarrantyExperts.ca and our services, you consent to this Privacy Policy.